Eric's Beijing Diary

Finally found the CLC bookstore today that I was looking for yesterday. I had pretty much given up, but I met a couple at breakfast today who insisted that it was there. They showed me a map, and sure enough, I had walked by it several times looking for it. They told me that it was not well marked--that you had to enter the building, and look for some kind of indication which floor it was on.

When I finally found it, I asked the shopkeeper why they didn't have a sign outside. He said that the signboard the signs were mounted on seemed a bit fragile to him. He was afraid that it would fall off and hit someone, and every establishment that had a sign on the board would be sued. Maaayyyybe. Still, if people who really want to buy what you have to sell are giving up because they can't find you, what are the odds of attracting people who are just walking down the street?